At the Type A Mom Conference, we received a refillable water bottle with “High Fructose Corn Sugar” on it, showing the renaming of HFCS from syrup to sugar.
Now, bloggers in a blogging network went on a tour and some were offered gift cards for posts about HFCS.
This war of words has only just begun and it is a case study in process for public relations and public affairs.
Stay tuned.
